Alexander Peter Hihler
International SEO | Digital PR | Content Marketing

3.5 billion Google searches are performed daily.

Will your website be found?


Every institution has a story to tell - a concept of brand that not only engages, but delivers on concrete, quantifiable performance metrics. As a search specialist, my job is to share it, and to achieve maximum visibility for your business right from the start.

I graduated from the University of St Andrews School of Management in 2014, and am currently working as SEO Team Lead for Ziegert Group, an owner-managed real estate company reknown for premium properties across Germany. I strive to bring 100% to the work that I do, and my goal working in search is to utilise my skills to increase awareness for causes I value. More than anything, these are education and life-long learning.


Outside of the office, I lead the digital marketing efforts of the University of St Andrews Alumni Club (Verein der Freunde und Förderer der Universität St Andrews e.V.) and enjoy meeting inspiring individuals from within and outside the industry. For networking requests, please contact me at

Skills: Content Marketing, Link Building, Search Engine Optimisation, Social Media Marketing, Usability, HTML, CSS, Keyword Optimisation, Outreach, Magento, Content Distribution, Landing Page Development, Competitor Link Analysis, Stakeholder Management, SEO Copywriting, Magnolia, Online Research, Web Analytics, Online Communities



Explore my technical skills and find out if it's a match.


Meet the institutions which allowed me to learn.

11/2014 – 08/2016

Rocket Internet SE

Online Marketing Manager

09/2016 – 12/2017

Geschenkidee D&A GmbH

International SEO Manager

04/2018 – 12/2020

Babbel I Lesson Nine GmbH

SEO Manager

05/2018 – Current

University of St Andrews

Co-Founder & Head of Marketing Alumni Club

01/2021 – Current

Ziegert Group

Team Lead SEO


From press placements to campaigns, browse my latest work.

Tool stack

Learn more about the tools I use to conduct data analyses.


Listen to what friends and colleagues say about my work.

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