3.5 billion Google searches are performed daily. Will you be found?
Every institution has a story to tell - a concept of brand which not only engages, but which can deliver on quantifiable performance metrics. As a search specialist, my job is to share it, and to win online visibility for your product or business right from the start.
I graduated from the University of St Andrews School of Management in 2014, and am currently working in-house as SEO & Content Marketing Lead in Berlin. I strive to bring 100% to the work that I do, and my goal working in search is to utilise my skills to increase awareness for causes I value. More than anything, these are education and life-long learning.
Outside of the office, I lead the digital marketing efforts of the University of St Andrews Alumni Club (Verein der Freunde und Förderer der Universität St Andrews e.V.) and enjoy meeting inspiring individuals from within and outside the industry. Contact me at alexander.hihler5@gmail.com.
Skills: Content Marketing, Link Building, Search Engine Optimisation, Social Media Marketing, Usability, HTML, CSS, Keyword Optimisation, Outreach, Magento, Content Distribution, Landing Page Development, Competitor Link Analysis, Stakeholder Management, SEO Copywriting, Magnolia, Online Research, Web Analytics, Online Communities
Services
Explore my skill set to see if we match
Experience
Meet the institutions which allowed me to learn
01/2021 – 08/2023
Ziegert Group
SEO Team Lead
05/2018 – Current
University of St Andrews
Co-Founder & Head of Marketing Alumni Club
04/2018 – 12/2020
Babbel I Lesson Nine GmbH
SEO Manager
09/2016 – 12/2017
Geschenkidee D&A GmbH
SEO Manager
11/2014 – 08/2016
Rocket Internet SE
Junior SEO Manager
Portfolio
From press placements to campaigns, browse my latest projects
Tool Stack
Explore the tools I use to work
Online Business Management
Web Development Speed
Content Management System
Business Intelligence
Keyword visualisation
Keyword research
Content Management System
Website crawler
Website Traffic Analysis
Enterprise platform
Data visualisation tool
Link intelligence
Voices
Listen to what colleagues have said about me
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P. Pass, Alumni Relations Manager at Trinity College CambridgeI worked with Alexander as he established the University of St Andrews Alumni Club in Berlin. He was a dynamic presence, self-motivating to form a social and networking group of St Andrews alumni in the city. Following an initial proposal he quickly put together a strong online portfolio of website, social media and LinkedIn platforms to reach and market to prospective members. The first event was a big success, much of which was down to Alexander's clear communication plan and drive, in particular using social media to bring people together. I enjoyed working with Alexander to bring this project to life and look forward to seeing how it develops.
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T. Schöner, Senior Marketing Manager at XU GroupI had the pleasure to work alongside with Alexander for nearly two years between April 2018 and December 2019, while I was working as Senior Country Performance Manager at Babbel and Alexander took perfect care of all SEO related topics for Central and Western Europe. In these two years he was steadily driving and growing the performance of our SEO campaigns with his great professionalism and huge knowledge about all varieties of SEO. In spring 2019 we launched a traveling campaign in Central Europe with the aim to create a more emotional brand perception and Alexander’s contribution is a great example of his creative and entrepreneurial mindset. Alexander is a great person and a huge source of SEO-knowledge that he is always willing to share. His team spirit and positive personality makes him huge fun to work with - with real impact on daily business as well as on on-top projects.
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M. Zatti, Head of Communications and PR at HolidayPirates GroupI've worked with Alexander at Babbel for more than 2 years and during this time I could enjoy his energy and professionalism. As a member of the PR team I was always very keen on collaborating more with other Departments which had shared interests with us. Alexander has always been extremely helpful: not only he thought of new ways about how to include PR from the beginning but he proactively came up with new ideas which served the Company very well. During the time we worked together, he also managed the communication with an external SEO agency and various departments at Babbel, showing true commitment and dedication, always aware of the common goal. I really enjoyed our time together at Babbel and I wish Alexander all the best in his future professional career!
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C. Hitchen, Head of Marketing at Doktor.deI very much enjoyed working with Alex at Geschenkidee and found him to be an extremely capable SEO manager, combined with a good grasp of wider ecommerce. His enthusiastic demeanour means he'd be a great addition to any team. Working on multilingual sites across more than 10 countries, he was able to work quickly and efficiently on solving SEO issues both onsite and offsite. Whether content optimisation, internal linking, crawling & indexing, Alex was able to achieve high quality results on the areas we worked on together. I would not hesitate to recommend Alex in future!
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L. Rudakova, Technical Marketing Lead at QatalogAt foodpanda Alexander and I worked on two projects together: World Food Week 2016 and the development of SEO-editorial guidelines for foodpanda blogs. Alex showed great commitment to both of them and came across as a knowledgeable SEO professional, enthusiastic learner and a perfectly reliable, results-oriented team-player. Alexander's special talents lie in the area of content management and I believe he will make a most valuable addition to any creative and ambitious SEO team.
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T. Escrucería, Co-founder at BLUELOWI’ve been working with Alex for a few months now, and couldn’t be happier. Since the first moment he showed engagement in his projects, being open to work with other people, but independent enough to handle his own tasks. SEO can be abstract, and hard to get if you’re new to the field, but Alex started getting familiar with it all super quickly. He’s a great team member, team player, and really nice colleague!
