Alexander Peter Hihler
International SEO | Digital PR | Content Marketing
3.5 billion Google searches are performed daily.

Every institution has a story - a brand concept that will not only engage audiences, but that can deliver on measurable business goals when communicated through digital media. As a search specialist, my job is to share it, and to achieve maximum visibility right from the start.

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I graduated from the University of St Andrews School of Management in 2014, and am currently working as an SEO Manager for Babbel, the world's top grossing language-learning app. I strive to bring 100% to the work that I do, and my goal working in search is to utilise my skills to increase awareness for causes I value. More than anything, these are education and life-long learning.

 

Outside of the office, I lead the digital marketing efforts of the University of St Andrews Alumni Club in Berlin, and practice to teach Hatha-Vinyasa Yoga as certified by the American Yoga Alliance. I love meeting inspiring individuals. Contact me at alexander.hihler5@gmail.com.

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Skills: Content Marketing, Link Building, Search Engine Optimisation, Social Media Marketing, Usability, HTML, CSS, Keyword Optimisation, Outreach, Magento, Content Distribution, Landing Page Development, Competitor Link Analysis, Stakeholder Management, SEO Copywriting, Magnolia, Online Research, Web Analytics, Online Communities

 

Skills

Skills

Explore my technical skills and find out if it's a match.

Onpage SEO

SEO Audit

(1) Competitor Research (2) Crawling And Indexing (3) Accessibility (4) Link Analysis (5) Keyword Analysis (6) Content Evaluation (7) On-Page Optimization (8) Site Architecture and Design (9) Business Strategy



Performance Analysis

(1) Indexation and crawlability (2) Site speed (3) Sitemap management (4) Content quality and quantity (5) Keyword relevance (6) User experience (7) Social signals (8) Content freshness (9) Broken links (10) Backlink portfolio



Keyword Research

Research into and identification of your keyword set should result in three segments: - Transactional - Navigational - Informational



Rank Analysis

(1) Identify volatities in rankings (2) Examine root causes of low(ered) visibility for those keywords (3) Re-optimise URLs most relevant to business sucess (4) Decrease dependencies on "money keywords" by widening keyword portfolio



Offpage SEO

Off-Page Strategy

(1) Build and invest into scaleable content assets which can win links organically (2) Increase business acumen for sustainable link acquisition internally (3) Identify, interview and onboard external partners if required (4) Assess performance impact of acquired links based on clear, predetermined success metrics (5) Adjust link targets depending on performance and business needs



Technical SEO

CMS Systems

(1) Support the introduction of the right CMS for SEO optimisation purposes (2) Consult on crucial features to implement that can increase the speed and bandwith of content publication (3) Test and help reiterate features which can break down dependencies between departments



Content Marketing

Freelancer Recruitment

(1) Search and interview freelancers (2) Disseminate transparent guidelines on which collaborations should be based (3) Manage, coach and develop freelance personnel to become part of the organisation's virtual team.



Editorial Content Strategy

(1) Encourage sustainable growth through long-tail keyword research (2) Identify and assess the potential of trending topics to adopt (3) Create editorial calendars to ensure continuous content throughout and internal planning (4) Provide SEO guidelines for content research and -optimisation throughout (5) Allow for a balance between "evergreen"-content and hot-button editorial topics



SEO Style Guidelines

(1) Introduction to keyword planner (2) Meta snippets optimisation (3) Keyword density (4) Quality and quantity of content (5) Best-practice linking (6) Usage of images, videos, quizzes and polls



Experience

Meet the institutions which allowed me to learn.

01/2011 – 06/2012

Maastricht University

Student Assistant Marketing

11/2014 – 08/2016

Rocket Internet SE

Online Marketing Manager

09/2016 – 12/2017

Geschenkidee D&A GmbH

International SEO Manager

04/2018 – Current

Babbel I Lesson Nine GmbH

SEO Manager

05/2018 – Current

University of St Andrews

Co-Founder & Head of Marketing Alumni Club Berlin

 

Portfolio

From press placements to campaigns, browse my latest work.
Die beliebtesten Lernsprachen Europas
Das Babbel-Stipendium
Borsa Di Studio Babbel
Backpacking E-Guide
"Un'avventura on the road"

Tags: Babbel, SEO Off-page, E-Guide
Grazia Magazin
"Brasilien entdecken und lieben lernen"

Tags: Babbel, SEO Off-page, Digital PR
OK Magazin
"Spanien authentisch: 5 Top-Ziele der Einheimischen"

Tags: Babbel, SEO Off-page, Digital PR
Lingue Dei Segni
"5 miti da sfatare sulle lingue dei segni"

Tags: Babbel, SEO Off-page, Infographic
Blogger Community
"Geschenkidee Blogger Community"

Tags: Geschenkidee, Influencers, Event
Top 50 Food, Travel and Lifestyle Bloggers
Show More

Tool stack

Learn more about the tools I use to conduct data analyses.
Show More

Voices

Listen to what friends and colleagues say about my work.

P. Pass, Alumni Relations Manager at University of Cambridge

I worked with Alexander as he established the University of St Andrews Alumni Club in Berlin. He was a dynamic presence, self-motivating to form a social and networking group of St Andrews alumni in the city. Following an initial proposal he quickly put together a strong online portfolio of website, social media and LinkedIn platforms to reach and market to prospective members. The first event was a big success, much of which was down to Alexander's clear communication plan and drive, in particular using social media to bring people together. I enjoyed working with Alexander to bring this project to life and look forward to seeing how it develops. ​



T. Schöner, Senior Patient Marketing Manager at Doctolib

I had the pleasure to work alongside with Alexander for nearly two years between April 2018 and December 2019, while I was working as Senior Country Performance Manager at Babbel and Alexander took perfect care of all SEO related topics for Central and Western Europe. In these two years he was steadily driving and growing the performance of our SEO campaigns with his great professionalism and huge knowledge about all varieties of SEO. In spring 2019 we launched a traveling campaign in Central Europe with the aim to create a more emotional brand perception and Alexander’s contribution is a great example of his creative and entrepreneurial mindset. Alexander is a great person and a huge source of SEO-knowledge that he is always willing to share. His team spirit and positive personality makes him huge fun to work with - with real impact on daily business as well as on on-top projects.



C. Hitchen, Senior Digital Marketing Manager at Oetker Digital

I very much enjoyed working with Alex at Geschenkidee and found him to be an extremely capable SEO manager, combined with a good grasp of wider ecommerce. His enthusiastic demeanour means he'd be a great addition to any team. Working on multilingual sites across more than 10 countries, he was able to work quickly and efficiently on solving SEO issues both onsite and offsite. Whether content optimisation, internal linking, crawling & indexing, Alex was able to achieve high quality results on the areas we worked on together. I would not hesitate to recommend Alex in future!



L. Rudakova, Senior Growth Manager at Skyscanner

At foodpanda Alexander and I worked on two projects together: World Food Week 2016 and the development of SEO-editorial guidelines for foodpanda blogs. Alex showed great commitment to both of them and came across as a knowledgeable SEO professional, enthusiastic learner and a perfectly reliable, results-oriented team-player. Alexander's special talents lie in the area of content management and I believe he will make a most valuable addition to any creative and ambitious SEO team.



T. Escrucería, Head of Performance Marketing at Spotahome

I’ve been working with Alex for a few months now, and couldn’t be happier. Since the first moment he showed engagement in his projects, being open to work with other people, but independent enough to handle his own tasks. SEO can be abstract, and hard to get if you’re new to the field, but Alex started getting familiar with it all super quickly. He’s a great team member, team player, and really nice colleague!



M. Zatti, Head of Communications and PR at HolidayPirates Group

I've worked with Alexander at Babbel for more than 2 years and during this time I could enjoy his energy and professionalism. As a member of the PR team I was always very keen on collaborating more with other Departments which had shared interests with us. Alexander has always been extremely helpful: not only he thought of new ways about how to include PR from the beginning but he proactively came up with new ideas which served the Company very well. During the time we worked together, he also managed the communication with an external SEO agency and various departments at Babbel, showing true commitment and dedication, always aware of the common goal. I really enjoyed our time together at Babbel and I wish Alexander all the best in his future professional career!



 
 
 

Let's talk

 
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