

3.5 billion Google searches are performed daily. Will you be found?
Every institution has a story to tell - a concept of brand which not only engages, but which can deliver on quantifiable performance metrics. As a search specialist, my job is to share it, and to win online visibility for your product or business right from the start.
I graduated from the University of St Andrews School of Management in 2014, and am currently working as Owned Media Team Lead for Ziegert Group, an owner-managed real estate company reknown for premium properties across Germany. I strive to bring 100% to the work that I do, and my goal working in search is to utilise my skills to increase awareness for causes I value. More than anything, these are education and life-long learning.
Outside of the office, I lead the digital marketing efforts of the University of St Andrews Alumni Club (Verein der Freunde und Förderer der Universität St Andrews e.V.) and enjoy meeting inspiring individuals from within and outside the industry. Contact me at alexander.hihler5@gmail.com.
Skills: Content Marketing, Link Building, Search Engine Optimisation, Social Media Marketing, Usability, HTML, CSS, Keyword Optimisation, Outreach, Magento, Content Distribution, Landing Page Development, Competitor Link Analysis, Stakeholder Management, SEO Copywriting, Magnolia, Online Research, Web Analytics, Online Communities
Skills
Explore my technical skills and find out if it's a match.

Experience
Meet the institutions which allowed me to learn.
01/2021 – Current
Ziegert Group
Team Lead Owned Media
05/2018 – Current
University of St Andrews
Co-Founder & Head of Marketing Alumni Club
04/2018 – 12/2020
Babbel I Lesson Nine GmbH
SEO Manager
09/2016 – 12/2017
Geschenkidee D&A GmbH
SEO Manager
11/2014 – 08/2016
Rocket Internet SE
Online Marketing Manager

Portfolio
From press placements to campaigns, browse my latest projects.
Tool stack
Learn more about the tools I have used to conduct my work.

Online Business Management

Web Development Speed

Content Management System

Business Intelligence

Keyword visualisation

Keyword research

Content Management System

Website crawler

Website Traffic Analysis

Enterprise platform

Data visualisation tool

Link intelligence