3.5 billion Google searches are performed daily.
Every institution has a story - a brand concept that will not only engage audiences, but that can deliver on measurable business goals when communicated through digital media. As a search specialist, my job is to share it, and to achieve maximum visibility right from the start.
I graduated from the University of St Andrews School of Management in 2014, and am currently working as an SEO Manager for Babbel, the world's top grossing language-learning app. I strive to bring 100% to the work that I do, and my goal working in search is to utilise my skills to increase awareness for causes I value. More than anything, these are education and life-long learning.
Outside of the office, I lead the digital marketing efforts of the University of St Andrews Alumni Club in Berlin, and practice to teach Hatha-Vinyasa Yoga as certified by the American Yoga Alliance. I love meeting inspiring individuals. Contact me at firstname.lastname@example.org.
Skills: Content Marketing, Link Building, Search Engine Optimisation, Social Media Marketing, Usability, HTML, CSS, Keyword Optimisation, Outreach, Magento, Content Distribution, Landing Page Development, Competitor Link Analysis, Stakeholder Management, SEO Copywriting, Magnolia, Online Research, Web Analytics, Online Communities
Explore my technical skills and find out if it's a match.
(1) Competitor Research
(1) Indexation and crawlability
Research into and identification of your keyword set should result in three segments:
(1) Identify volatities in rankings
(1) Build and invest into scaleable content assets which can win links organically
(1) Support the introduction of the right CMS for SEO optimisation purposes
(1) Search and interview freelancers
Editorial Content Strategy
(1) Encourage sustainable growth through long-tail keyword research
SEO Style Guidelines
(1) Introduction to keyword planner
Meet the institutions which allowed me to learn.
01/2011 – 06/2012
Student Assistant Marketing
11/2014 – 08/2016
Rocket Internet SE
Online Marketing Manager
09/2016 – 12/2017
Geschenkidee D&A GmbH
International SEO Manager
04/2018 – Current
Babbel I Lesson Nine GmbH
05/2018 – Current
University of St Andrews
Co-Founder & Head of Marketing Alumni Club Berlin
From press placements to campaigns, browse my latest work.
OK Magazin"Spanien authentisch: 5 Top-Ziele der Einheimischen"
Tags: Babbel, SEO Off-page, Digital PR
Learn more about the tools I use to conduct data analyses.
Listen to what friends and colleagues say about my work.
P. Pass, Alumni Relations Manager at University of Cambridge
T. Schöner, Senior Patient Marketing Manager at Doctolib
I had the pleasure to work alongside with Alexander for nearly two years between April 2018 and December 2019, while I was working as Senior Country Performance Manager at Babbel and Alexander took perfect care of all SEO related topics for Central and Western Europe. In these two years he was steadily driving and growing the performance of our SEO campaigns with his great professionalism and huge knowledge about all varieties of SEO.
C. Hitchen, Senior Digital Marketing Manager at Oetker Digital
I very much enjoyed working with Alex at Geschenkidee and found him to be an extremely capable SEO manager, combined with a good grasp of wider ecommerce. His enthusiastic demeanour means he'd be a great addition to any team.
L. Rudakova, Senior Growth Manager at Skyscanner
At foodpanda Alexander and I worked on two projects together: World Food Week 2016 and the development of SEO-editorial guidelines for foodpanda blogs. Alex showed great commitment to both of them and came across as a knowledgeable SEO professional, enthusiastic learner and a perfectly reliable, results-oriented team-player.
T. Escrucería, Head of Performance Marketing at Spotahome
I’ve been working with Alex for a few months now, and couldn’t be happier. Since the first moment he showed engagement in his projects, being open to work with other people, but independent enough to handle his own tasks. SEO can be abstract, and hard to get if you’re new to the field, but Alex started getting familiar with it all super quickly. He’s a great team member, team player, and really nice colleague!
M. Zatti, Head of Communications and PR at HolidayPirates Group
I've worked with Alexander at Babbel for more than 2 years and during this time I could enjoy his energy and professionalism. As a member of the PR team I was always very keen on collaborating more with other Departments which had shared interests with us. Alexander has always been extremely helpful: not only he thought of new ways about how to include PR from the beginning but he proactively came up with new ideas which served the Company very well.